DESIGN OF STRATEGY MAP TECHNOLOGY INFORMATION BASED IT BALANCE SCORECARD
Date
2023
Author
Rini Suwartika Kusumadiarti, Rina Kurniawati
PT Harapan Kurnia Textiles, a company engaged in the Indonesian textile industry, has implemented an information system to manage its business processes. However, this does not fully support existing business processes or refers to an integrated and comprehensive IT implementation plan. So we need an information technology strategy map that can provide added value in the form of competitive advantage in company competition. The key concepts used in John Ward and Peppard's method of creating an information technology strategic map framework include an analysis of the external business environment, internal company analysis, internal IT environment analysis, and external IT environment analysis to determine the institution's business strategy. and using the IT Balanced Scorecard approach to determine the IT management strategy. The Ward and Peppard method has PESTEL analysis, value chain, SWOT, CSF, application mapping with McFarlan Grid and IS analysis to provide information system recommendations. To facilitate the preparation of the strategy, in terms of the fields and general objectives of the IT balance scorecard, strategic information technology systems can be formulated as information technology maps and strategies in a harmonious and balanced manner. Work on improving the performance of PT Harapan Kurnia Textile Indonesia in various ways, especially in the management of information technology.
Link publikasi : https://www.apcore-inc.org/_files/ugd/183efc_afc4d6d7cea745f2964ff947e50c1e33.pdf