Competition between Small and Medium Enterprise (MSME) players on sales turnover is the core of the research being discussed. Quantitative research method by collecting data through a questionnaire which makes the relationship variables consisting of: product, price, place, promotion are independent variables which are given the symbol (X). Sales turnover is the dependent variable which is given the symbol (Y). The population in this study were all SMEs in the Summarecon Bandung sinpasa market, totaling 29 MSMEs and the sample in this study amounted to 29 MSMEs. Judging from the results of simultaneous significant tests (F), it is obtained that significant values of sig 0.01 < 0.05 show that the conclusions obtained by each independent variable Product (X1), Price (X2), Place (X3), Promotion (X4) together have a significant effect on Sales Turnover (Y). The independent variables in Price (X2) are t-count (3,022) > t tabel (2,026) and Promotion (X4) are t-count (2,971) ttable (2,026) and affect Sales Turnover (Y). What happens in the Rsquare result of 0.578 x100% (57.8%), it can be concluded that product, price, place, promotion affects sales turnover by (57.8%). The importance of MSMEs paying attention to the marketing mix, especially to Price / price (X2) and Promotion / promotion (X4) because this price and promotion has a useful influence to increase sales turnover in the Summarecon Bandung sinpasa market.

Link Publikasi : https://drive.google.com/file/d/1QfrBC3xjBg_OnqzRxyL537k_1mqp6V5e/view?usp=sharing