This study aims to determine the effect of selling price and service quality on customer satisfaction simultaneously and partially, as well as to find out the problems and efforts that have been made in overcoming the problems that exist in PT Solusi Prima Caraka. The analysis technique in this study uses a questionnaire technique, data collection comes from ordinal data which includes answers to questions or written statements to respondents. The method used in this study is a quantitative method with multiple linear regression analysis. Based on the research results obtained stated that the selling price and service quality have a positive and significant influence simultaneously and partially on customer satisfaction. However, in the implementation of a selling price determination, service quality in order to get customer satisfaction, sometimes there are problems or obstacles that can occur such as the lack of maximum knowledge of employees to handle customer problems or complaints. To overcome these obstacles PT Solusi Prima Caraka has made efforts to create a work program for coordination meetings between divisions every two weeks, provide flexibility to carry out internal discussions between service supervisors, service managers and field teams, create an in-house training (IHT) work training program.

Link Publikasi : https://www.apcoreinc.org/_files/ugd/183efc50dc97b7c9c44053866dea0e17c5a08e.pdf/